From the table below, first calculate ROI of Search Ad advertising for 5 sites
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From the table below, first calculate ROI of Search Ad advertising for 5 sites

From the table below, first calculate ROI of Search Ad advertising for 5 sites.  The margin for each completed application is $100.

Simply use Q3_ROI to calculate them.

 

 

ROI

Google

 

MSN

 

SuperPages

 

Yahoo!

 

Unified Marketplace

 


You will find that ROI may not be sufficient to determine the site to advertise, for example, very high ROI for SuperPages but only small completed orders.  If you have to choose one site, which site will that be?  Briefly explain why.

 


Hint

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