From the table below, first calculate ROI of Search Ad advertising for 5 sites. The margin for each completed application is $100.
Simply use Q3_ROI to calculate
them.
|
ROI |
Google |
|
MSN |
|
SuperPages |
|
Yahoo! |
|
Unified
Marketplace |
|
You will find that ROI may not be sufficient to determine the site to advertise, for example, very high ROI for SuperPages but only small completed orders. If you have to choose one site, which site will that be? Briefly explain why.
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