Part Four: Compare strategies for Australia with another country and identify challenges for Global Brand Management: 

4. Summarise what you have learnt about global brand management for the brand. Using Australia as the focus, compare and contrast the challenges and opportunities for the brand in another country it operates. Conclude by providing your view of the global requirements for brand management and whether strategies for the Australian market need to be tailored for its context. Incorporate a discussion on how knowledge of the law-like patterns in marketing can help global managers set realistic targets and appropriate interpretations of the brand performance in different countries. Illustrate this with a mock-example for one metric being reported for Australia and another country where the brand is likely to vary in its market share.