Part Five: Recommendations:

Taking a global perspective, conclude with two recommendations for the brand to adopt during COVID-19 and two strategies to adopt to be better placed post COVID-19 than the average brand in the market.

Highlight anything considered essential for successful execution and include specific metrics suggested to evaluate the success of strategies.

Length: A minimum of 15 references and 15 brand examples. The brand examples can be split across your brand and the competitors your review and a mix of pre and during COVID-19. There is no ‘magic number’ of articles or references to use but any claims you make require sources to strengthen your argument. Use the submission template and add headings, because this will provide clarity in the assignment.

Use the UniSA library Referencing Roadmap resource to check that you have used the correct Harvard referencing format before submitting. Ensure that you are familiar with Academic Integrity polices and submit assignments that show your own thinking and the ability to apply course knowledge to specific branding scenarios. 

I am expecting that the understanding of the issues in your assignment will reflect your prior exposure to marketing ideas in previous courses. In other words, the expected level is higher than that for a new marketing student. I also expect that you will draw on the text book, eReadings and lecture content when discussing concepts. 

Criteria for Assignment 

1 Ability to source, evaluate and integrate relevant and appropriate information sources. 

2 Ability to analyse brand performance in the market, drawing on law-like patterns in marketing and identifying appropriate metrics for use to evaluate performance during COVID-19 and to monitor long-term growth of the brand.

3 Ability to develop a logical argument and present it in a way that the audience is persuaded it's the best solution to the challenge. 

4 Creativity in developing recommendations for global brand management and application of relevant course knowledge to develop strategies to adapting the brand to the COVID-19 context and long-term growth of the brand.

 5. Completeness (addresses all task elements and represents original contribution) with a professional style; correct language choices; use of Harvard referencing.