Dominos (Fast Food)

https://biz.dominos.com/web/public/international

https://www.dominos.com.au

Report Title: Analysis of COVID-19 effects on global brands: Critique of ability of the brand to adapt to changing situation and recommendations to grow the brand long-term. 

This assignment builds on Course Objectives and draws on the knowledge you have gained on how brands grow to critique adjustments taken by the brand for the COVID-19 context and to set long-term strategies to grow the brand. All students negotiate with the course coordinator to choose a specific brand to focus on for the assignment. A list of global brands suitable will be provided to choose from, or students may negotiate to select a different brand to use for this task.

Overview: You are a global brand manager responsible for setting brand strategies and you need to make adjustments due to the impact of COVID-19. 

 • Has there been any difficulty in consumers accessing products? 

• What does the evidence suggest as the main issues for consumers and brands? 

• Are all consumers and brands facing the same challenges? 

• Are there opportunities that have arisen for brands in the sector?

• Are there new entrants, either seeking to diversify or making most of new opportunities?

• Have any brands ceased operating during COVID-19.

 Provide evidence to support your views.

 Conclude by highlighting the main challenges or opportunities encountered during COVID-19, discuss whether the Australian context is the same or differs from the other countries the brand operates. 

1B Now consider the challenges and opportunities for brands post COVID-19. 

• Are there any new players that are likely to stay? 

• Are there any that are likely to permanently leave the sector?

• Are there any opportunities arising from the disruption for brands operating in the sector?

Conclude by highlighting the main long-term challenges and opportunities for the sector, again comparing the Australian context with a global perspective for the brand.