Activity 8: Audience Confusion Matrix:  Demand for Elerium-128

You have found yourself in the situation below and need to share your thoughts in a meeting with your company's senior leadership team. You prepared your boss with your thoughts but have not had time to connect with anyone else in the meeting. You assume it's the first time everyone other than your boss will learn about this. For the situation:

1. Identify which of the four scenarios best describes this situation. Use the scenario to inform your response.

2. Write out how you want to frame the discussion.

3. Propose next steps. Assume that senior management expects next steps to accompany anything that reaches their level, but that the purpose of these next steps is to jump-start a discussion. The proposed next steps do not have to be perfect, they just have to help senior management think about the actions they might take.

Your team has been predicting that new market entrants will increase the demand for Elerium-128—a critical raw material for your product—and drive up its price. The price of Elerium-128 has been declining for years, but based on your analysis, the company has been spending heavily to stockpile it. Through unrelated mismanagement, two new market entrants went bankrupt, and the price of Elerium-128 continues to decline.

Answer these questions and include the solutions in your answer sheet.

What type of scenario is it? Mark an X in the matrix below. 

How would you frame the discussion?

What next steps would you propose?

Dataset