Activity 4: Gestalt Principles (Enclosure) and Preattentive Attributes (Color): CloudBoom Consulting 

For this activity you will be creating two slides using the data in tab: Activity 4 CloudBoom and the information below.

You work as a management consultant for CloudBoom Consulting. You recently acquired a new client: a B2B cloud services company that produces two products, A and B.  The client is trying to understand more about the customers of each product, and where there are opportunities for growth.  

Slide 1: Use a visualization to explain how you would segment customers. Use the customer, ownership and usage data to segment your customer list. You must use Gestalt Principle of enclosure (effectively) on this slide to drive your point.

Slide 2: Show another visualization, this time showing opportunities for growth. This is an open-ended visualization. Use the data to show how you can grow revenue. You must use the preattentive attribute of color (effectively) on this slide to drive your point.

Remember to follow all the other elements of effective slide design – clutter, contrast, heading, subheading, and/or useful explanatory text.  

Data is from trailing 12 mos

CN = Customer Number

PAO = Product A Ownership

PBO = Product B Ownership

PAU = Product A Usage

PBU = Product B Usage

Product Usage is measured in the company's proprietary consumption measure.  There are no free trials.

Dataset